Challenge:
Raise awareness of Samsung’s role as the official HDTV Corporate Partner of the NFL.
Solution:
Amplify helped Samsung kick off the NFL season with a celebrity flag football game on Miami’s South Beach featuring NFL legends, TV personalities and local sports media. Putting their skills to the gridiron test were football legends Jim Plunkett, Chris Carter, Marcus Allen and Eric Dickerson, as well as stars of the NBC football drama Friday Night Lights.
Results:
Samsung received significant media exposure totaling nearly $1 million in advertising value while creating a lasting association for its brand with the NFL.
