In order to become part of our clients' marketing families, it is essential we invest substantial time in understanding the essence of their business strategies. This immersion becomes the framework of our clients' business DNA: the consumer profile, brand impression/personality, strategic partners, trade partners and business channels.

We begin the process with the end in mind, so we can help our clients define their sponsorship objectives and measurement filters upfront. In doing so, we can evaluate sponsorship’s role in the marketing mix to synergistically support other brand and advertising initiatives.

Since building a brand requires considerable investment and constant monitoring of traditional advertising, it is essential the same approach be carried through to sponsorship and non-traditional marketing activities. Amplify offers strategic consulting that ensures brand integrity is never compromised throughout the strategic, activation, tactical and measurement phases.

Amplify has also developed the deepest and most comprehensive measurement tool in the industry. The Sponsorship Amplifier™ is a customized brand and category tool used to provide an in-depth analysis of a sponsorship investment. In simple terms, it determines the ROI of our clients’ investments.

Our responsibility is to spearhead focused sponsorship marketing programs that strategically align with your brand objectives. These programs enhance the impression consumers have of your brand. It is these impressions that alter brand perceptions and expedite a change in buying behavior.