LinkedIn Profile

Michael A. Neuman

President

Michael A. Neuman, Co-Founder and President, launched Amplify Sports and Entertainment, LLC in July, 2006. Neuman has over 19 years of experience putting together hundreds of dynamic sponsorship and marketing partnerships totaling well over $140 million.

Amplify is a marketing consulting agency created to help brands harness the power of strategic sponsorship and maximize the impact of athlete/celebrity driven campaigns. The agency’s meteoric rise in the industry is unprecedented and is highlighted by Promo Magazine’s recognition of Amplify as a Top 100 Agency in its first two years back to back.

Since launching, project and retainer clients have included: The Absolut Spirits Company, Allergan (BOTOX® and JUVÉDERM®), American Bass Anglers, Business Clubs of America (Philadelphia), The Chubb Group of Insurance Companies, Champion Series (Tennis), Cruzan® Rum, CSTV, Everlast, FreeScore.com, Gardenburger, Hang Ten, The Harlem Globetrotters, ING Direct, Level™ Vodka, Major League Soccer, Malibu, McDonald’s, Medco Health Solutions, National Basketball Retired Players Association, National Grid (formerly KeySpan), Nikon, Pepsi Bottling Company, Pfizer, Inc., Recreational Boating and Fishing Foundation, Related Companies (Time Warner Center), Samsung, SNY, Strike Ten Entertainment, Tour de New York, USA Field Hockey, U.S. National Whitewater Center, U.S. Speedskating, USTA, Washington Capitals, Volkswagen and XanGo.

Under Neuman’s leadership, Amplify has spear headed numerous high profile marketing initiatives including: “ Tour of Champions” the first-ever consumer marketing campaign for Medco Health Solutions featuring iconic Olympians, Beverage brand XanGo’s milestone MLS jersey sponsorship of franchise Real Salt Lake, negotiating category exclusivity status for Ball Park and DHL with Strike Ten Entertainment, JUVÉDERM®’s first foray into sponsorship (“ Decades of Smooth™” ) including the US Open and endorsements from Lindsay Davenport and Tracy Austin, Nikon’s Presenting Sponsorship of the New York Mets “ Greatest Moments at Shea” interactive fan promotion and securing Olympic Legends Mark Spitz and Nadia Comaneci to endorse BOTOX®’s “Your Personal Best” campaign.

The Properties Division is also responsible for selling numerous high profile sponsorships. SpongeTech, SEGA and Westin Hotels for USTA (US Open), Jolly Time Popcorn and Tony’s Pizza for Strike Ten Entertainment, 24 Hour Fitness, Panasonic and Power Bar for United States Speedskating and Busch Beer and Carlisle Tire and Wheel Company for American Bass Anglers.

Prior to launching Amplify, Neuman was the Senior Vice President, Group Account Director with STRATEGIC (formerly Strategic Sports Group), where he provided strategic consulting services for all sports and entertainment partnerships for InBev brands including Beck’s, Bass, Stella Artois, Labatt Blue, Rolling Rock and Brahma. Additionally, Neuman and his staff were responsible for numerous projects for clients such as Hershey’s, GlaxoSmithKline, Pokemon, Pernod Ricard, Tecate and Dos Equis.

Neuman’s team was responsible for strategically negotiating, managing and activating clients’ marquee sponsorships with properties including MLB, NFL, NHL, NCAA, Sundance Film Festival, USA Hockey, MLS, PGA and USYSA as well as creating “owned” events, such as the Stella Artois Draught Master and the Labatt Blue Pond Hockey Championship. He also led the agency’s transition into multi-cultural projects, receiving assignments from GlaxoSmithKline and InBev after successfully managing Copa Tecate, the largest grassroots Hispanic soccer tournament in the U.S.

Neuman previously held senior positions with Paragon Marketing Group (HALO Sports), Arnold Communications and Global Television Sports, Inc., where he consulted brands and properties such as Pfizer (2002 Salt Lake City Olympics), Gatorade, McDonald’s and Hoop-It-Up, the NBA’s “ official 3-on-3 basketball” tournament.

Neuman has been recognized as an industry leader by contributing his business opinions in publications, such as Adweek, Brandweek, Sports Business Journal, Chief Marketer, Promo, Advertising Age, The Sports Business Daily, IEG Sponsorship Report, the NY Post, The Guardian (UK) as well as in numerous syndicated articles. Neuman also has spoken at PMA’s (The Association for Integrated Marketing) Sports Marketing Summit, International Sports Summit, IEG Sponsorship Conference, National Sports Marketing Network Conference on “ The Evaluation of ROI in Sports” and several collegiate and team sports marketing seminars. He has also been one of the industry’s most sought after interviews during the Tiger Woods Scandal appearing on CNN, Fox Business, AP, BBC and The Business Insider.

His work has been recognized by major awards programs, including the Bill Veeck Sports Sponsorship Awards and the Big Apple PR Awards. Neuman also served as adjunct professor of sports marketing and corporate sponsorship in the Tisch Center for Hospitality, Tourism and Sports Management at New York University for nine years and now adjuncts at Columbia University in the graduate school of Sports Management. Neuman attended the University of Pittsburgh on full scholarship graduating with a BA degree and was a three-year captain on the Lacrosse Team. Neuman, his wife Jennifer, a photographer, and their son Alex and daughter Naia reside in Brooklyn, NY.

Neuman is a five time marathon finisher, has biked 400 miles from Montreal, Canada to Portland, Maine, run with the Bulls in Pamplona, sky dived from 13,000 ft and finished the inaugural 100 mile “City to Sand” century bike ride helping to raise over a million dollars for NYC public school student college scholarships.

Tom Lindon

Vice President

Tom Lindon joined Amplify in June, 2010 with 20+ years of sports and entertainment marketing experience. His role is to support the property sales and sponsorship consulting divisions in all areas of new business development.

Prior to joining Amplify, Tom spent seven and a half years at the New Jersey Sports & Exposition Authority as the head of strategic partnerships where he was responsible for selling and activating corporate business and marketing partnerships at the four venues owned and operated by the State Authority (Giant Stadium, IZOD Center, Meadowlands Racetrack and Monmouth Park). His responsibilities included securing and servicing business and consumer partnerships through the development of programs that utilize naming rights, entitlements, food & beverage rights, advertising, promotion, websites, hospitality, public relations, and community relations platforms.

Tom’s past and extensive sponsorship consulting experiences were accrued from agencies that include Momentum, ISL and Millsport.

He has developed and administered business/sponsorship marketing programs and event marketing programs for blue-chip client’s sponsorships including IZOD (venue naming rights), Brown Forman Spirits (thoroughbred horseracing), Coca Cola, Pepsi, Dunkin Donuts (venue partnerships), Horizon Blue Cross Blue Shield of New Jersey (venue and family show partnerships), Sharp, Sony (venue partnerships), VISA, (Olympic Games and NFL) American Airlines (Men’s World Cup Soccer), Pfizer Pharmaceuticals (Olympic Games) Gateway Computers (Olympic Games and MLB), GTE (NFL and Academic All-America program), and Russell Athletic (MLB and NHL). Tom has also produced strategic and tactical support for recording artists and their promotion tie-ins with sports properties, as well as television special event properties.

Tom earned a BA in Psychology from Saint Michaels College in Winooski, Vermont. He has completed the New York City, Boston, and Stockholm marathons, and is a six time participant in the Hudson River Swim for Life, a three-mile swim to raise funds for the Leukemia and Lymphoma Society. He has an extensive knowledge of contemporary and jazz music.

Tom lives in Tarrytown, New York with his wife Kate. They have two children, Erin and Megan.